MMA WORLD EXPO
EXHIBITOR
FAQS
Who Attends?
- Students & Coaches from Northeast MMA Schools/Gyms
- MMA Fans, Reporters and Celebrities
- Tournament Spectators
- Owners of Independent MMA Schools/Gyms
- Major Franchises MMA Schools/Gyms and Fight Teams
- Purchasing Managers of Online MMA Product Distributors
- Buying Agents for Sporting Goods Stores
- MMA-Related Retail Shops
Who Exhibits?
- Apparel : Clothing, Shoes, Shorts, Rash Guards, Gi's etc.
- Gear : Gloves, Shin Pads, Mouthpiece, Headgear etc.
- Nutrition & Health : Supplements, Vitamins, Energy Drinks, Protein etc.
- Equipment : Heavy Bags, Rings, Focus Mitts, Pads, Mats etc.
- Publication : Instructionals, DVDs, Books, Magazines etc.
- Entertainment : Electronics, Gaming, Lifestyle, Travel etc.
- Schools: Traditional and MMA Schools & Gyms
- Any business that fits within the demographics of our audience.
How many total participants are expected?
General Attendance: Anticipated general attendance numbers in the range of 10 k over the 2 days.
Athletes i n Attendance: Anticipated number is @ 1,500 competitors from: BJJ Tournament, STS Challenge, MMA School Showcase and the Train-with-the-Masters classes.
Business Pass Attendees: We are looking to have a few hundred school owners, wholesalers, purchasing agents and buyers for sporting goods stores attend the show. Business Pass Attendees will be badged so that you may recognize them within the exhibit hall. In addition to the prospects of landing whoelsale purchases, MMA Pass Attendees will also be given teh opportunity to attend free business seminars at the show.
Will you offer 1-on-1 appointments to the business pass attendees?
Yes! We will present our business pass attendees with a list of exhibitors by category 3 weeks pre-show where they will choose which vendors they would like to sit and talk in a 1-on-1 format at the show. Once the business pass holders submit their requests, all selected vendors will be notified immediately via email.
Along with the appointments request, answers to each business pass attendee's demographic questionnaire will be included:
*Company Name, Title, Business Phone
* Type of business represented: Gym, Wholesale buyer, retail store etc.
* Product categories most interested in viewing at the expo:
- APPAREL: Clothing, shoes, shorts, rash guards, gi's etc.
- GEAR: Gloves, shin pads, mouthpiece, headgear, ear protection etc.
- HEALTH & NUTRITIONAL PRODUCTS: Supplements, Vitamins, Energy Drinks, Protein Bars etc.
- EQUIPMENT: Heavy bags, rings, focus mitts, pads, mats etc.
- PUBLICATIONS: Instructionals, DVDs, Books, Magazines etc.
- ENTERTAINMENT: Electronics, Gaming, Collectibles, Lifestyle, Travel etc.
- Other Category
Will I be able to sell on-site?
Yes, you may sell your products on-site, although you are responsible to report your own taxes at the end of the year relating to your on-site sales.
How are you marketing the event?
Over the past 3 years we have compiled an extensive list of MMA fans, athletes, coaches and past attendees within the tri-state area and beyond. In addition to social media marketing. direct mail, and email campaigns.
The 2012 Marketing campaign will be available shortly.
2011 marketing schedule included :
- NY Daily News Full-page ads run weekly: see here
- HDNet promotion via Facebook, Twitter and deicated HDNet Fights email blasts
- MSG Sports promotion via The Garden.com, Commercial Spots run on 7th and 8th Ave Marquee, In-Arena Box Office& Concourse loops, dedicated emails to 100k MSG Sports fans, and event flyers in the MSG Box Office.
- Time Out New York half-page ads run in
- Randy Couture Tweets & Facebook messages to over 250k Followers announcing US Book Launch at MMA World Expo
- Renzo Gracie Tweets and Facebook Messages regarding the Renzo Gracie 2011 Open at MMA World Expo
- Reciprocal links via our sponsors, advertisers, speakers, presenters and exhibitors: see here
- Javits Jumbo Tron video ads
- Hard-copy mailings to over 1000 area martial arts schools
- 30-sec commercial spots run on various local & regional cable stations
- Various MMA CelebritiesTweets and FB messages
- Local university newspaper ads
- Local and nationally distributed press releases
- Targeted email campaigns to past attendees and prospects
- Facebook Ads
- Web advertising on popular MMA web sites
- Massive MMA World Expo flyer distribution
- Broadcast Ads: Radio, Cable TV and Podcasts
Are there educational sessions at the show?
Yes, we have educational sessions for both general attendees, as well as, business pass holders:
2012 information will be available shortly:
General Attendees: PANEL DISCUSSIONS
- Nutrition for the MMA Fighter
- Training to Compete
- Panel Discussion: Future of MMA in New York, Part I & II
- Underground MMA
- MMA Injuries: Treatment and Prevention
Business Seminars
- How to Build Sustainable Growth for Your MMA Gym
- Discover the Untapped Revenue in Your MMA Gym
More seminars to be added soon.
What other events are taking place at the show?
2012 information will be available shortly:
From the 2011 show:
The list is growing day-by-day, but so far we have an exciting line-up:
- MMA Star autograph sessions
- Training -with-the-Masters Seminars
- Renzo Gracie BJJ Open Tournament
- STS Challenge. Striking, Take-down, Submission Tournament
- Capoeira Performance
- Military Hand-to-Hand Combat Demonstrations
- Exhibitor-Sponsored Pro-Fighter Autograph and Photo Sessions
- At-Show-Only Deals
- Fitness Activities and Demonstrations
- Special Guest Panel Members and Demo Instructors
- Prize-Giveaways drawing and much more to come!
How much does it cost to exhibit?
We've created exhibit rates to fit every budget:
- 100 square feet: $950 up to $1,750
If you book prior to May 1, 2012, the rates are just:
100 square feet: $760 up to $1,400
Can I share my booth with another vendor?
Yes, you may share exhibit fees with another vendor, although only the primary registrant will have their contact information and logo posted on our website and show brochure.
Can I attend any of the events during the show?
Your exhibitor registration has the same benefits as an attendee. It allows you to take part in any free activities: educational sessions, tournament viewing, special events. You will also be entitled to purchase fee-related items as well on-site and pre-show.
How many passes do I get as an exhibitor?
3 per booth. You may purchase additional passes online for $20/day and $35/weekend online, pre-show and $25/day and $35/weekend on-site.
Have more questions? Call us: 212-956-4720
MMA WORLD EXPO 2012 ... The Mixed Martial Arts Expo of The Year!
